If an apology begins with, "I'm sorry if...", it's NOT an apology.

I'm so tired of hearing this fake apology from individuals and corporations on the news.  "We apologize if we offended anyone..."  The "if" says you don't believe there is any insult nor wrongdoing on your part so you don't own it.  The "if" puts ownership on the offended.  What you are really saying is, "It's too bad that you are so sensitive to take offense at something I did.  I feel sorry for you and sorry for me that our PR department/my manager is making me apologize to you."